Marketing communications is a largely misunderstood field in the life science industry, says Cheryl Singer. Too often, she points out, CEOs or CTOs have no idea that their style of writing or approach to presentations, does not speak to their audience. Learning this the hard way is not uncommon. Cheryl...

Compugen CEO Dr. Anat Cohen-Dayag will be one of the Israeli companies  presenting  at the European Antibody Congress in Geneva on Nov. 29. The 7th annual European Antibody Congress covers antibody development, antibody production and monoclonal antibodies. The event includes presentations by  Roche, Novartis and MedImmune on  monoclonal antibody developments. Topics include:  how...